What is Social Proof?
Social proof, a term coined by Robert Cialdini in his 1984 book, Influence, is also known as informational social influence. It describes a psychological and social phenomenon wherein people are more likely to adopt a set of beliefs through recognition that they are commonly held.
What is the MEGA hat?
100% Organic Cotton, the MEGA hat is your statement to the world that you are committed to Building A Better Earth for the next generation. We ask you to stand with a mantra that recognizes that Anti-Environmentalism = Pro-Donald Trump.
Embrace evidence, rationalism, progress and positivity. Embrace an outward reflection of your values. STAND PROUD and state them for all to see. Be the banner that others can rally around, and show them what kind of people care about our planet. The hat isn't what will truly MAKE EARTH GREEN AGAIN, but by wearing it, YOU ARE!